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how Zynga uses minimum viable products

January 16, 2010

This Post Has Moved.  It is now at http://grattisfaction.com/2010/01/how-zynga-does-customer-development-minimum-viable-product/.  Please update your links accordingly.

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5 Comments leave one →
  1. January 20, 2010 5:57 pm

    A wise business man once said that, “the only risk in business is you ever have to take is a small, inexpensive test. ” Zynga is obviously embracing this principal to the max.

  2. Gabe permalink
    January 21, 2010 4:49 pm

    Matt,

    Thanks for sharing!
    Very helpful.

  3. January 22, 2010 10:32 am

    BTW, I think Josh Koppelman gets credit for using the adword campaign to determine if there is demand. I remember him explaining this to Mark years before Zynga.

    respect to Mark still for making it happen.

Trackbacks

  1. Knowtu » links for 2010-01-21
  2. Why Zynga Is Unstoppable, and Why It Doesn’t Matter : GeekStack Blog

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